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Campaign Work, Thursday, 30 May 2013 08:00AM
The online travel agent Expedia is launching a campaign, created by Ogilvy & Mather, under the premise that travelling will make you more interesting. Two TV spots are being released as part of the campaign. One shows an office worker jealously watching a colleague regale his boss with his travel experiences as he becomes isolated through his lack of holiday plans. The TV ads, which will also be shown on rooftop cinemas across London, will be supported by press, online and social media activity throughout June and July. The work was written by Simon Lotze, art directed by Miguel Nunes and directed by Frank Todaro through Moxie Pictures. Post-production was by Framestore, with audio post-production by Wave.
This article was first published on Campaign Work