PPA Advertising Awards 2013
Recognising advertisers doing the best work with magazine brands, the PPA Ad Awards are back.
This year’s PPA Advertising Awards, in association with Brand Republic, give brands and agencies the chance to follow in the footsteps of DFS, Xbox, Sony and other 2012 winners, in being recognised as experts in the planning and execution of advertising with magazine brands.
Campaigns and clients that have used magazines successfully, whether in print, digital, mobile or events, can compete in eight categories, with judges looking for innovation, effectiveness and creativity.
This year’s awards have also been expanded to include Collaboration of the Year, which rewards partnerships between media owners and agencies, and Agency of the Year.
The 2013 awards will be judged by a panel of high-profile experts with experience from all sides of the industry, including Zaid Al-Zaidy, the chief strategy officer at McCann London, and Tim Hipper-son, the chief executive of ZenithOptimedia.
1. Advertiser of the Year
Awarded to the advertiser determined by the PPA Marketing Board to have demonstrated exemplary use of magazine brands over the past 12 months.
2. Agency of the Year
New for 2013 and voted for by the UK advertising sales community. This award is presented to the advertising, media or digital agency considered by those working day-to-day in the business to be the most "switched-on" to the magazine industry.
3. Integrated Campaign of the Year
Awards impressive synergy and effectiveness through any combination of magazine brand platforms and executions, be they print, website, mobile, app, social, event or experiential.
4. Collaboration of the Year
New for 2013, this category recognises the campaigns or projects that demonstrate a true partnership between client and magazine publisher that transcends the normal agency/media owner relationship.
5. Innovative Campaign of the Year
In this category, judges will be looking for fresh insights, inspired strategies and ground-breaking executions that fuelled or formed part of your innovative campaign. The winner could be new thinking for a traditional objective, a campaign that pushed the sector norms or a spark of genius that set the campaign alight.
6. Digital Campaign of the Year
For pixels rather than print. Whether digital-only or part of a multi-platform campaign, judges will be looking for superb planning, execution and results from the digital channel(s) and executions of your campaign.
7. Print Campaign of the Year
For print rather than pixels. Whether print-only or part of a multi-platform campaign, judges will be looking for superb planning, execution and results from the printed channel(s) and executions of your campaign.
8. Most Effective Campaign of The Year
How do you measure up? In this category, judges would like to hear which metrics your campaign used, across which magazine channels and, most importantly, how you set about meeting, or surpassing, your objectives.
Nick Ashworth, marketing director, DFS, the current holder of Advertiser of the Year
Jenny Biggam, owner, the7stars
Angela Hsiao, associate director international, OMD
Tim Hipperson, chief executive, ZenithOptimedia
Zaid Al-Zaidy, chief strategy officer, McCann London
Philip Smith, head of content solutions and studio, Brand Republic
Deadline for entries is 31 July. Go to www.ppa.co.uk/advertisingawards2013
This article was first published on campaignlive.co.uk
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