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Campaign Work, Thursday, 30 May 2013 12:53PM
Carling has launched a campaign called "refreshingly perfect", which will include a series of TV spots. The work is the first created for the brand by Creature and is a nod to the previous "I bet he drinks Carling Black Label" ads. In the new spot, the protagonist dazzles onlookers by pulling off an extraordinary trick shot on a pool table, only to then see the white ball drop in. His efforts prompt a friend to say: "It’s good… but it’s not quite Carling." The £9.6 million campaign also includes outdoor, press and digital activity. The work was created by Ben Middleton, Stu Outhwaite and Ed Warren. It was directed by Sniper Twins through Smuggler.
This article was first published on Campaign Work