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Campaign Work, Tuesday, 04 June 2013 06:31PM
The Co-operative Group is releasing its first ad campaign for its legal services arm. Leo Burnett created the campaign, which includes TV, radio, social media and press elements. The TV spot shows children trying to read legal documents while a voiceover explains that the Co-op knows "how legal matters can make you feel". The ad was written by Phillip Meyler, art directed by Darren Keff and directed by Jamie Rafn through Smuggler.
This article was first published on Campaign Work