Pick of the week: Cesar, Abbott Mead Vickers BBDO

Jeremy Lee is touched by Cesar’s new TV ad: "This sweet and affecting film is all the more surprising given that it’s for dog food. There are lots of nice touches that show the devotion between man and dog." The ad was created by Diccon Driver and Alan Wilson, and directed by Andy McLeod through Rattling Stick.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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