Pick of the week: Cesar, Abbott Mead Vickers BBDO

Pick of the week: Cesar, Abbott Mead Vickers BBDO

Jeremy Lee is touched by Cesar’s new TV ad: "This sweet and affecting film is all the more surprising given that it’s for dog food. There are lots of nice touches that show the devotion between man and dog." The ad was created by Diccon Driver and Alan Wilson, and directed by Andy McLeod through Rattling Stick.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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