Jeremy Lee is touched by Cesar’s new TV ad: "This sweet and affecting film is all the more surprising given that it’s for dog food. There are lots of nice touches that show the devotion between man and dog." The ad was created by Diccon Driver and Alan Wilson, and directed by Andy McLeod through Rattling Stick.
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Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.