Govt installs hidden cameras in pub toilets to portray drink drive 'horror'

Young men in a pub toilet are filmed by hidden cameras as a lifelike mannequin is propelled through the mirror to portray the "full horror" of a road accident.

The television ad is part of the Department for Transport’s Think! campaign and aims to reinforce the dangers of drink-driving with a traditionally ad-weary demographic.

Brand: Department for Transport

Client: Dawn Lauder, head of campaigns, Tim Lennon, senior campaign manager and Claire Farman, campaign manager at the Department for Transport

Agency: Leo Burnett

Creatives: Tony Malcolm and Guy Moore

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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