Govt installs hidden cameras in pub toilets to portray drink drive 'horror'

Young men in a pub toilet are filmed by hidden cameras as a lifelike mannequin is propelled through the mirror to portray the "full horror" of a road accident.

The television ad is part of the Department for Transport’s Think! campaign and aims to reinforce the dangers of drink-driving with a traditionally ad-weary demographic.

Brand: Department for Transport

Client: Dawn Lauder, head of campaigns, Tim Lennon, senior campaign manager and Claire Farman, campaign manager at the Department for Transport

Agency: Leo Burnett

Creatives: Tony Malcolm and Guy Moore

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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