Geico's ad gives a camel a happy hump day

Social video expert Be On evaluates the latest viral campaign from Geico.

 

The ad is well executed; it’s also short and humourous.

8.5 / 10

What do NBA star Dikembe Mutombo, Dracula, Dough Boy and a camel have in common? They all star in a series of ads from car insurance firm Geico, called "Happier than", and do quite unusual things.

The brand re-launched its successful campaign from last year and it’s now presenting viewers with more examples that answer the following question: "how happy are folks who save hundreds of dollars switching to Geico?"

The newest ad presents a very cheerful camel, who naturally works in an office. The reason for his delight is because it is Wednesday, and as everyone knows (?!) Wednesday is hump day.

As weird as all of this sounds, it actually works. The ad is well executed; it’s also short and humourous, which follows the trend of Geico’s previous creatives.

Use of animals and strange creatures seems to be their theme, and not just for this campaign. Although this is not the most creative idea, their audience love it. And if something works, it’s only logical to continue it.

However, even though the "Happier than" series is entertaining and Geico has been continuously creating decent content for their audience, it feels the brand is stuck on the same level instead of moving forward. It’s time it stepped out of its comfort zone and explored new video possibilities - we are now in the era of interactivity and conversations driving content. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published