MEDIA360: Highlights from the conference

Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.

The awards event, held on the first night of the two-day conference, celebrated Media 360's 10th anniversary and looked back on the past decade in media.

For more videos and coverage of the event, visit the Media 360 page now

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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