Carlsberg hints at summer party in Axwell's music video

Axwell, the international DJ and former member of Swedish House Mafia, has collaborated with Carlsberg to launch the official music video for his 'Center of the Universe' single.

Carlsberg is using the video to drop hints about the location of a party the brand will host for 10,000 people at the end of August as part of its global ‘where’s the party?’ summer campaign.

Brand: Carlsberg

Client: James Smith, director of thematic programmes at Carlsberg

Agencies: North Kingdom and DinahMoe

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BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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