Pitch update

This week's pitch news.

Morrisons: DLKW Lowe, M&C Saatchi, WCRS and A&E/DDB will compete
Morrisons: DLKW Lowe, M&C Saatchi, WCRS and A&E/DDB will compete

Chemistry meetings for the £73 million Morrisons ad account are taking place this week with the incumbent, DLKW Lowe, facing off against M&C Saatchi, WCRS and a surprise late entrant, Adam & Eve/DDB. Pitches are scheduled for mid-July.

Agencies expect a lengthy wait over 118 118’s ad review. The long-listing process has been delayed, and conspiracy theories suggest this is due to the various creative treatments (including non-written) that agencies used to answer the "what would Shakespeare be writing about today?" brief.

Three agencies are still involved in Bacardi’s UK digital consolidation review after the chemistry stage. CMW, Rapp and Weapon7 were briefed last Friday ahead of the pitch process. ISBA has assisted Bacardi in co-ordinating the pitch.

The Department for Work & Pensions is seeking an agency to deliver follow-up work to its "Targeting Benefit Thieves" campaign. A tender has been sent out to the ten creative shops on the Government’s new creative solutions framework, and RFIs were submitted on Monday.

The campaign will aim to prevent fraud and error in the benefit and tax credits system, which will lose the DWP an estimated £3.5 billion this financial year.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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