Louise Ridley can’t resist Ibis’ ad: "Bunnies. Cute bunnies. In a pile. Asleep. I know it’s appealing to my base instinct to coo over the little rabbits but, my god, it works." The spot was written by Clive Pickering, art directed by Ciara O’Meara and directed by Ornette Spenceley through Independent.
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.