Jeremy Lee scoffs at Häagen-Dazs’ latest effort: "What a laughably terrible effort, timed beautifully for Cannes week to show the very worst in global advertising. It’s not the translation that’s the problem – it’s the fact that it’s a stinker of an idea in the first place."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.