Watch the latest must-see viral videos from Apple, Smirnoff and Ibis Hotels

The latest viral video hits from Apple, Smirnoff and Ibis Hotels.

Apple: pushing its design credentials
Apple: pushing its design credentials

Apple - Designed By Apple - Intention

Apple pairs simple phrases and visuals to describe the thoughts and emotions that go into creating each Apple product.

Smirnoff - DJ Fresh & Mindtunes: this track is created only by the mind

Smirnoff backed the creation of Mindtunes, a track made by Andy, Jo and Mark, three physically disabled music fans, using their mind. Produced by DJ Fresh, this video charts the thinking behind the project.

ibis - Snuggling Bunnies

Ibis turns up the cute dial with this video featuring bunnies getting ready for a sleep. The work is designed to promote the hotel chain’s new comfortable beds.

 

 

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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