Southbank Centre illustrates summer festival experience

The Festival of Neighbourhood activity is based around an illustration by Chris Dent that reflects the festival experience being developed on the Southbank this summer.

Another example of the arts centre conceiving an uplifting and inclusive idea to stretch a modest marketing budget to its limit.

Brand: Southbank Centre

Client: Richard North, marketing manager at the Southbank Centre

Designer: Liam Relph

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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