Art Everywhere invites British public to curate 'world's largest art gallery'

The public will be invited to curate the 'world's largest art gallery' by selecting which British artwork runs on thousands of poster sites and billboards this summer.

Outdoor advertising companies will donate the space for the exhibition that will run for ten days with work selected via a voting process run over Facebook.

Brand: Art Everywhere

Clients: Richard Reed, co-founder of Innocent Drinks, Nicholas Serota, director of the Tate and Stephen Deuchar, director of the Art Fund

Agency: 101

Creatives: Richard Flintham and Mark Elwood

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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