Art Everywhere invites British public to curate 'world's largest art gallery'

The public will be invited to curate the 'world's largest art gallery' by selecting which British artwork runs on thousands of poster sites and billboards this summer.

Outdoor advertising companies will donate the space for the exhibition that will run for ten days with work selected via a voting process run over Facebook.

Brand: Art Everywhere

Clients: Richard Reed, co-founder of Innocent Drinks, Nicholas Serota, director of the Tate and Stephen Deuchar, director of the Art Fund

Agency: 101

Creatives: Richard Flintham and Mark Elwood

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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