Honda has created a series of idents for its sponsorship of Channel 4 documentaries. Wieden & Kennedy created the ads, in which a pair of hands manipulate Honda products and inventions, drawing attention to the company’s achievements. The idents serve as a teaser for a long-format film, which will be seeded online in July. The ads were created by Chris Lapham and Aaron McGurk.

This article was first published on Campaign Work


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