Jeremy Lee finds Carling’s TV ad raises a smile: "Nice to see a return to form for Carling, which seems to have found a more suitable place delivering a ‘humour’ message. Nicely shot and with a genuine sense of fun – I look forward to seeing more of the same." The spot was created by Dan Ball and Joe Stone, and directed by the Sniper Twins through Smuggler.
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.