James Swift thinks Carte Noire’s overblown spot warrants a roasting: "Maybe it’s because the whole ‘fire meets ice’ concept is redolent of heartburn ads, but I just couldn’t shake the impression that the characters were battling to restore my stomach’s PH levels. Whatever the reason, at no point during this expensive-looking spot did I want a coffee."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.