CANNES 2013: AKQA and Rubber Republic both win gold in Cyber Lions

By Simon Nias, campaignlive.co.uk, Thursday, 20 June 2013 10:13AM

AKQA London and Rubber Republic Bristol both bagged Gold Lions in the Cyber Lions digital category, where McCann Melbourne's "dumb ways to die" narrowly missed out on a Grand Prix hat-trick.

Bodyform:

Bodyform: "the truth" takes a gold in Cannes

The UK won nine Cyber Lions in total for a second year running, including two silver and five bronze to go with the two golds.

AKQA London was the most successful UK entrant, picking up a Gold Lion for its "Nike+ Kinect Training" execution and a Silver Lion for its work "the chance", also for Nike.

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Rubber Republic Bristol's gold was for "the truth", a spoof apology from Bodyform in response to a post left by a disgruntled boyfriend on the brand's Facebook wall that has garnered almost four million views on YouTube.

Other UK winners included Google Creative Labs London, which won a Silver Lion for its "web lab" work, and Google UK London, which won bronze for its "jam with chrome" execution.

Wieden & Kennedy London bagged two Bronze Lions for its "my time is now" Nike execution.

BBH London was the final UK winner, collecting a bronze for its "don't cover it up" work for the charity Refuge.

Meanwhile, Pereira & O'Dell's "the beauty inside" for Intel and Toshiba and DraftFCB's "Oreo daily twist" for Oreo-owner Mondelez International shared the top prize, 

McCann Melbourne's hotly-tipped "dumb ways to die" had to settle for a mere five golds and one silver in the Cyber Lions, after already taking home the Grand Prix in the Direct Lions and PR Lions categories.

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This article was first published on campaignlive.co.uk

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