CANNES 2013: BBH London only UK shop in Titanium running
Bartle Bogle Hegarty London is the only UK agency to be shortlisted in the Titanium and Integrated category at Cannes this year.
The Axe/Lynx 'Apollo' campaign is in the running in the Titanium and Integrated Lions, alongside another 29 shortlisted campaigns.
The campaign has already picked up a gold, silver and bronze Lion in the Promo & Activation awards.
Other contenders include Ogilvy Brasil’s "real beauty sketches" for Dove, McCann Melbourne’s "dumb ways to die" for Metro Trains, and Wieden & Kennedy US’s "proud sponsor of moms", for Procter & Gamble.
Last year’s Titanium Grand Prix winner was R/GA New York, for its Nike+ "fuelband" work.
The winners will be announced tomorrow at 7pm Cannes time.
This article was first published on campaignlive.co.uk