Camelot hires The Big Kick for online games and scratchcards

By Simon Nias, campaignlive.co.uk, Monday, 24 June 2013 11:14AM

Camelot has hired The Big Kick to work on integrated campaigns for its Instant online games and scratchcards, while the agency has also extended its relationship with Tesco Mobile.

The National Lottery:

The National Lottery: "monster truck" campaign

Camelot awarded the contract to develop a range of promotions across its Instant portfolio, including scratchcards and online instant win games, to The Big Kick following a competitive tender.

The Big Kick will be responsible for devising integrated campaigns and events for both individual games and the wider Instant brand that will deliver enhanced player engagement with the brand.

The sales promotion agency, which has been on the Tesco UK roster for the past two years, has also been appointed to handle the integrated in-store and colleague marketing communications for the brand campaign launch of Tesco Mobile.

This includes the in-store amplification for the series of above-the-line activity, including the recent TV spots from Wieden & Kennedy, which confront negative perceptions of Tesco Mobile using the strapline: "there's nothing funny about Tesco Mobile".

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs