Ian Darby wishes Citroën’s new TV spot was on another planet: "The use of space as a setting is tired and the idea of astronauts building a car out of the Earth to fit a lame endline (‘the whole world in your car’) is baffling. This ad should never have been allowed to lift off."
Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5
Head of Events Marketing Competitive + Benefits The Economist, London (Central), London (Greater)
Senior Account Director, Global Network £50000 - £60000 per annum + benefits The Great & The Good, London
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.