Turkey of the week: Citroën C4 Picasso, H-Paris

Turkey of the week: Citroën C4 Picasso, H-Paris

Ian Darby wishes Citroën’s new TV spot was on another planet: "The use of space as a setting is tired and the idea of astronauts building a car out of the Earth to fit a lame endline (‘the whole world in your car’) is baffling. This ad should never have been allowed to lift off."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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