Turkey of the week: Citroën C4 Picasso, H-Paris

Turkey of the week: Citroën C4 Picasso, H-Paris

Ian Darby wishes Citroën’s new TV spot was on another planet: "The use of space as a setting is tired and the idea of astronauts building a car out of the Earth to fit a lame endline (‘the whole world in your car’) is baffling. This ad should never have been allowed to lift off."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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