McLaren 'Tooned' animation celebrates team's 50th anniversary

The new series of McLaren's animated TV series 'Tooned' celebrates the Formula One team's half-century with an intriguing new character voiced by British actor Brian Cox.

In the first of eight three-minute episodes, drivers Jensen Button and Sergio Perez, and Professor M, voiced by Alexander Armstrong, are gathered at an event to mark the anniversary when the mystery guest arrives.

Brand: McLaren

Client: John Allert, McLaren Group brand director

Agency: Framestore

Creative: Simon Whalley, executive producer 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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