Sony Mobile hosts all-digital Tyler Shields art exhibition

LA-based photographer Tyler Shields has created an all-digital art exhibition called The Science of Colour that sees him use the Xperia Tablet Z as his canvas for a collection that juxtaposes vivid hues against stark, arresting landscapes.

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The exhibition is taking place at The Dray Walk Gallery in London’s Truman Brewery with the pieces displayed on the Xperia Tablet Z, while some of the work was shot under water using the Xperia Z smartphone.

Brand: Sony Mobile

Clients: Catherine Cherry, marketing director of North West Europe, and Matt Beavis, head of PR, sponsorship and social

Agency: Citizen Relations

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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