Andy Murray's Wimbledon victory watched by 17.3m on BBC One

Andy Murray's three-set victory over Novak Djokovic attracted a peak audience of more than 17 million viewers on BBC One yesterday, while the British tennis player's face is plastered all over the front pages of today's national newspapers.

  • The Sun

    The Sun

  • Times.jpg

    Times.jpg

  • Independent.jpg

    Independent.jpg

  • Daily Express

    Daily Express

  • DailyMail.jpg

    DailyMail.jpg

  • The Guardian

    The Guardian

  • Mirror.jpg

    Mirror.jpg

  • The Telegraph

    The Telegraph

of

According to unofficial overnight figures, a peak audience of 17.3 million watched the men's final match, the highest rating of any TV show so far this year and an increase on the 17 million peak audience that watched Roger Federer beat Murray in last year's final.

Across the coverage from 1.45pm to 6pm, BBC One had an average audience of 12.08 million, a whopping 72.8 per cent of the available audience.

The national newspapers relished in Murray's victory this morning and his photograph graced the front of titles from The Sun and the Daily Mail, to The Wall Street Journal and the Financial Times.

The Daily Mail showed a picture of Murray kissing the Wimbledon trophy, with the line, "Now it'll be arise, Sir Andy!", while The Times shows him climbing down from the players' box, together with the words, "THE HISTORY BOY".

Meanwhile, the Bauer Media radio station 102.5 Clyde 1 has changed its name to 102.5 Murray Won (1) as a tribute to what they called "Scotland’s Wimbledon champion".

From 6am until 7pm today, all mentions of Clyde, including the presenters’'conversation, news, sport, traffic and travel, will be replaced with new name 102.5 Murray Won.

Graham Bryce, the managing director, Bauer Media Scotland, said: "Andy Murray's Wimbledon win has inspired the nation and 102.5 Murray Won is our own way of saying thanks.

"We're local and we're proud to pay tribute to Scotland's Wimbledon champion."

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published