Persil is releasing a TV campaign to mark the relaunch of its Small & Mighty cleaning product. The 50-second ad is DLKW Lowe’s first for the brand after winning the business at the end of 2012. It features a girl in a white dress walking serenely through a field while being pelted from all directions with brightly coloured food and liquid. The strapline "For whatever life throws" is followed by an image of Persil’s Small & Mighty product and the line: "Dirt is good." The ad was written by Frances Leach, art directed by Christopher Bowsher and directed by Niall O’Brien through Academy.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs