Persil is releasing a TV campaign to mark the relaunch of its Small & Mighty cleaning product. The 50-second ad is DLKW Lowe’s first for the brand after winning the business at the end of 2012. It features a girl in a white dress walking serenely through a field while being pelted from all directions with brightly coloured food and liquid. The strapline "For whatever life throws" is followed by an image of Persil’s Small & Mighty product and the line: "Dirt is good." The ad was written by Frances Leach, art directed by Christopher Bowsher and directed by Niall O’Brien through Academy.

This article was first published on Campaign Work

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