Pick of the week: Honda, Wieden & Kennedy London

James Swift thinks Wieden & Kennedy London deserves praise for its Honda ad: "Two-minute ads risk self-indulgence, but Honda’s story makes this spot work and W&K’s execution is flawless." It was written by Chris Lapham, art directed by Aaron McGurk and directed by Smith & Foulkes through Nexus.

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1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

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