Pick of the week: Honda, Wieden & Kennedy London

James Swift thinks Wieden & Kennedy London deserves praise for its Honda ad: "Two-minute ads risk self-indulgence, but Honda’s story makes this spot work and W&K’s execution is flawless." It was written by Chris Lapham, art directed by Aaron McGurk and directed by Smith & Foulkes through Nexus.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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