Paddy Power launches real money Facebook betting app

Paddy Power has launched a real-money sports betting Facebook app, which is currently being trialled for desktop customers before a universal rollout.

Paddy Power: launches Faecbook betting app
Paddy Power: launches Faecbook betting app

The Paddy Power In-Play app is designed to add social engagement to online betting, allowing consumers to bet, as well as interact with other users.

Paddy Power said that use of the app will be subject to "strict age verification checks".

The app was created by Paddy Power’s games development team based in Sofia, in collaboration with its Dublin-based product development team.

Peter O'Donovan, Paddy Power Online’s managing director, said: "The launch of the first real money sports-betting product on Facebook is testament to Paddy Power's ecommerce and technology capabilities, as well as our international industry leadership position in social media. We are pleased to partner with Facebook on this pioneering work."

Will Collins, Facebook’s head of social casino partnerships, added: "Given the popularity of sports betting in the UK, we're delighted to be welcoming Paddy Power onto the Facebook gaming platform with an innovative gaming experience."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published