Peugeot allows consumers to enjoy the surf at Goodwood

At this year's Goodwood Festival of Speed, consumers are encouraged to slip in to a wet suit and experience what it is like to surf on the open water.

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Peugeot’s Flowrider surf machine is the central experiential feature of the marque’s stand this year and is designed to emulate the excitement and experience of driving the new 208 GTi model.

Brand: Peugeot

Client: Nick Crossley, brand advertising, partnership and sponsorship manager, Peugeot.

Agency:  Initials Marketing

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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