Peugeot allows consumers to enjoy the surf at Goodwood

At this year's Goodwood Festival of Speed, consumers are encouraged to slip in to a wet suit and experience what it is like to surf on the open water.

of

Peugeot’s Flowrider surf machine is the central experiential feature of the marque’s stand this year and is designed to emulate the excitement and experience of driving the new 208 GTi model.

Brand: Peugeot

Client: Nick Crossley, brand advertising, partnership and sponsorship manager, Peugeot.

Agency:  Initials Marketing

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published