Proximity to use car 'black box' after LeasePlan win
Proximity London will use data on fuel efficiency and car performance to deliver communications for LeasePlan UK, a leading car fleet leasing company, after being appointed to its digital account.
LeasePlan hired Proximity London as its digital partner on its eBusiness transformation, after a three-way competitive pitch.
The process started with an RFI in April this year. Previous activity was handled by a number of local agencies.
Proximity's initial brief is to manage a digital re-brand, which will start with work across channels including websites and mobile apps. Proximity will use data from in-car telematics, from the vehicle's equivalent of a plane's "black box", to transform the customer driving experience and inform communications.
LeasePlan UK is a member of LeasePlan Corporation NV Group, the largest vehicle management group in the world. The UK division operates a fleet of more than 135,000 vehicles, including 35,000 commercial vehicles.
Marie Orpen, eBusiness programme manager at LeasePlan said, "Proximity gave a great pitch, demonstrating a solid understanding of our business and opportunities. Their innovative approach and strong strategic thinking promises great things for the future."
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Middle Weight Digital Designer Gemini Search £30000.00 - £45000.00 per annum, London
- Head Of Marketing Strategy Ball & Hoolahan £55,000 + benefits, London
- Marketing Administrator Online Resourcing £competitive; excellent benefits , Gatwick, West Sussex
- Marketing Executive The Student Housing Company Up to £35,000 per annum, Holborn, London
- Cobra introduces bra-making brewer 'The Boss'
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign