Proximity to use car 'black box' after LeasePlan win
By Louise Ridley, campaignlive.co.uk, Monday, 15 July 2013 10:48AM
Proximity London will use data on fuel efficiency and car performance to deliver communications for LeasePlan UK, a leading car fleet leasing company, after being appointed to its digital account.
LeasePlan hired Proximity London as its digital partner on its eBusiness transformation, after a three-way competitive pitch.
The process started with an RFI in April this year. Previous activity was handled by a number of local agencies.
Proximity's initial brief is to manage a digital re-brand, which will start with work across channels including websites and mobile apps. Proximity will use data from in-car telematics, from the vehicle's equivalent of a plane's "black box", to transform the customer driving experience and inform communications.
LeasePlan UK is a member of LeasePlan Corporation NV Group, the largest vehicle management group in the world. The UK division operates a fleet of more than 135,000 vehicles, including 35,000 commercial vehicles.
Marie Orpen, eBusiness programme manager at LeasePlan said, "Proximity gave a great pitch, demonstrating a solid understanding of our business and opportunities. Their innovative approach and strong strategic thinking promises great things for the future."
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Project Director Twist Recruitment £55000.00 - £650000.00 per annum, Berkshire
- Content Manager/Editor Aspire £30000.00 - £35000.00 per annum, London
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned