Sky Sports is aiming to convince viewers that it offers the best football coverage with a campaign starring the former footballer David Beckham. The ad reminds customers of Sky’s range of sports channels and HD and 3D offerings in the face of competition from the soon-to-be-launched BT Sport. Brothers and Sisters created the campaign, at the heart of which is a 60-second TV ad. The spot shows multiple versions of Beckham, each of whom is watching Sky Sports through a different device – on a TV, a laptop, a smartphone and a tablet – in a variety of locations. Print, outdoor, digital and social media executions will run alongside the TV ad. It was directed by Ivan Bird through Rattling Stick.

This article was first published on Campaign Work

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