O2 has released a smartphone app featuring the cat from its "be more dog" spot. The app, by Lida, allows users to type in a question and select a "dog" or "cat" response. The dog answer will be enthusiastic, while the cat response will be more misanthropic. Users can share their answers on social media. The app is designed to support the above-the-line campaign by VCCP and, like the TV ad, features the voice of Julian Barratt. It was written by Mike Poole and art directed by Alan Mackie.

This article was first published on Campaign Work


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