Ferrero hands Tic Tac ad account to The Corner

By Ian Darby,, Thursday, 18 July 2013 08:00AM

Ferrero has appointed The Corner to handle UK advertising for Tic Tac.

Tic Tac: the incumbent, RKCR/Y&R, decided not to repitch

Tic Tac: the incumbent, RKCR/Y&R, decided not to repitch

The agency, which now joins the Ferrero roster, won the account after a final shoot-out against BETC Londonin a process handled by The Observatory.

Ferrero kicked off the pitch, which involved several agencies, in November last year and conducted two stages of research before appointing The Corner. Rainey Kelly Campbell Roalfe/Y&R previously handled the business, having won the account in 2010, but did not repitch.

The Corner will create a campaign based around a new "strategic platform" for Tic Tac. Digital and social media are likely to play key roles.

Scott Perry, the marketing manager at Ferrero, said: "We were excited by the freshness and potential of The Corner’s idea as soon as we saw it. That excitement was vindicated in research, and we can’t wait to bring it to market across all channels."

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs