Rankin takes new French Connection campaign 'from sketch to store'

Veteran fashion photographer Rankin has visualised French Connection's design process. The fashion label claims that it doesn't follow trends; it makes them, and that its collections go directly from a designer's sketch to store.

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In this vein Rankin’s campaign shows models pictured naked with the clothing designs sketched and overlaid, and then shown in the actual clothes.

The photoshoot took two days and the black and white images emulate French Connection’s innate sense of humour.

Client: Jennifer Roebuck, multichannel marketing director, French Connection

Agency: The Full Service

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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