Vote now in the Brand Republic Future 5 Awards

The shortlist has now been published for the Brand Republic Future 5 Awards for the best in experimental marketing.

Claire Beale: Marketing brand editor
Claire Beale: Marketing brand editor

Will it be EDF Energy’s Olympic lighting-up of the London Eye? Or Paddy Power’s notorious sky-tweeting? Or even a live broadcast of hair transplant surgery?

The judges of the Brand Republic Future 5 Awards, a project to highlight the most experimental marketing campaigns, have chosen a shortlist of 15 entries.

We’re now opening up the voting to readers. Go to www.brandrepublic.com/future5 to read the entries, view the associated films and make your selection. Follow the progress of voting on Twitter with the hashtag #future5awards.

Claire Beale, Marketing brand editor and chairman of the Future 5 judges, said: "What unites many of our shortlist is the creation of something – whether it be an event or a more multi-channel piece of activity – that succeeds in attracting consumer attention because of its originality.

"This year’s Future 5 proves that this is the year of content marketing."

The five winners (one for each category – The Big Idea, Data & Planning, Audience Participation, Brand Collaboration and Tech Innovation) will be announced in Marketing, PRWeek, on Brand Republic and on the awards website in October.

The scheme has been created in conjunction with the Octopus Group.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published