Mamas & Papas celebrates new prince with royal baby party

Many brands have taken the opportunity to celebrate the arrival of the royal baby, including Mamas & Papas, the mother and baby brand, which threw a party at its Westfield London store in honour of the new prince.

Members of the public were invited to join the party where they were offered complimentary champagne, custom made royal baby Krispy Kreme doughnuts and entertained by balloon artists and music.

The store was decorated with a royal theme and Mamas & Papas stores across the country offered 20% off Kids and Baby Wear and a free gift of a Mini Red Bus Travel Toy or Princess Doll to the first 25 customers through the door.

Marketing headed down to the store to ask customers what they thought about brands getting involved in the royal baby excitement.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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