Justin Marshall detests the new ad for Müller Rice Pots: "The Nicole Scherzinger ad was bad enough, but here we have a bear rapping to a hungry office worker, with possibly one of the worst uses of that dire Vanilla Ice track (‘Rice rice baby’). The song was previously mullered by those irritating staff at Halifax."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.