'Superhuman' paralympians return to Channel 4

Paralympians including David Weir, Hannah Cockcroft and Jonnie Peacock challenge one another to perform even better than at last year's London 2012 Games, in a gritty black-and-white film promoting the Sainsbury's-sponsored three-day Anniversary Games on Channel 4 this weekend.

The "Return of the Superhumans" TV ad is a follow up to the Cannes Grand Prix-winning "Meet the Superhumans" and is running on Channel 4.

It is supported by print ads bearing images of the medal-winners’ triumphs at the London 2012 Paralympic Games.

Client: Channel 4

Brand: Anniversary Games

Agency: 4creative

Creatives: Alex Boutell, Jack Croft, Stacey Bird

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published