'Superhuman' paralympians return to Channel 4

Paralympians including David Weir, Hannah Cockcroft and Jonnie Peacock challenge one another to perform even better than at last year's London 2012 Games, in a gritty black-and-white film promoting the Sainsbury's-sponsored three-day Anniversary Games on Channel 4 this weekend.

The "Return of the Superhumans" TV ad is a follow up to the Cannes Grand Prix-winning "Meet the Superhumans" and is running on Channel 4.

It is supported by print ads bearing images of the medal-winners’ triumphs at the London 2012 Paralympic Games.

Client: Channel 4

Brand: Anniversary Games

Agency: 4creative

Creatives: Alex Boutell, Jack Croft, Stacey Bird

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published