Adidas opens Derrick Rose 'jump store' in East London

Chicago Bulls star Derrick Rose took up residence at a "pop up store" in Hackney where all the Adidas shoes were free, as long as visitors could reach them from a ten foot high shelf.

Adidas invited kids from East London via @adidasUK and Facebook to the store, where they had 24 seconds, the amount of time it takes to make a play in a basketball game, to jump the height of a basketball rim and grab the shoes.

Brand: Adidas

Client: Barry Moore, head of communications at Adidas

Agency: TBWA\ London

Creative: Peter Souter, Andre Laurentino, Nick Tidball and Steve Tidball

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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