Half-Term Reports 2013: AKQA
campaignlive.co.uk, Monday, 05 August 2013 11:00AM
Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how AKQA view the first six months of their year.
Score (self-awarded): 10
Number of staff: 1,400 (Globally)
New business / billings: Confidential
Summary of the year so far: "Since the beginning of 2013, AKQA has already been awarded two ‘Agency of The Year’ titles by leading awarding bodies IAB and Rev Awards. It has been AKQA’s most successful year to date at Cannes Lions Festival, taking home 14 Lions, seven of which for London launched work, including a Gold Lion for Nike+ Kinect Training and a Titanium Lion for Nike Find Your Greatness. We added eight new significant clients to our UK roster. Ron Peterson, Social Practice Lead and Laura Stewart, Head of Business Transformation joined as part of AKQA’s Business Invention group to work with organisations to differentiate themselves through digitally driven innovation. We invested into our eighth annual Future Lions programme – the only official student competition in collaboration with Cannes. Partnering with WIRED UK, students around the world submitted a record number of over 1,400 entries with the top 5 industry changing ideas being honoured in Cannes."
Awards won so far in 2013: "Cannes Lions 2013 Titanium Lion: Nike: Find Your Greatness Cyber Lion, Gold: Nike+ Kinect Training Direct Lion, Silver: Nike+ Kinect Training.
Design Week Awards 2013 Best of Show: Ugokidase Tokyo, Winner: Nike Fuel Station in Retail Interiors category, Winner: Ugokidase Tokyo in the Digital Installations category.
Rev Awards 2013 Agency of the Year: AKQA, Win: Nissan: New Star of India – Automotive & Transport, Win: Nike Fuel Station in Creative Technology.
Clio Awards 2013 Silver: Nike+ Kinect Training in Branded Entertainment & Content: Games
Facebook Studio Awards 2013 Gold: Nike Academy
NYF International Advertising Awards 2013 Bronze World Medal: Nike+ Kinect Training in AVANT-GARDE, Silver World Medal: Nike Fuel Station in DESIGN: Use Of Medium: Environmental Design: Temporary Retail
One Show Interactive Awards: April 2013 Merit: Nike Academy in Social Media: Best Use of Social Media/Facebook, Merit: Nike Fuel Station in Interactive Advertising: Environmental/Experiential – Single, Merit: Ugokidase in Interactive Advertising Environmental/Experiential - Single, Merit: Nike FuelStream in Interactive Advertising: Other Interactive Media, Single Merit: MTV Under The Thumb in Mobile Apps/Sites: Services/Utilities, Merit: New Star of India in Online Films and Video: Long Form - Single
DOOHDAS 2013 Grand Prix: RBS Digital Signage Global Effie Awards 2013, Winner: My Time Is Now ANDY Awards 2013, Bronze: Out of Home: Environmental Design: Nike Fuel Station, Bronze: Reset: Toys, Games and Sports: Nike+ Kinect Training
IAB Creative Showcase Grand Prix 2013, Agency of the Year 2012: AKQA Creative Review Annual 2013 Best in Book: Nike+ Kinect Training."
CAM AUTOFEED HTSR13
This article was first published on campaignlive.co.uk
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