James Swift enjoyed Remember A Charity’s online and cinema spot: "It’s an idea that’s been done in various different ways over the years but rarely so well. Director Ben Liam Jones, who was working through Mustard, has a gift for making familiar concepts feel fresh." The ad was created by Samantha Laub and Tim Kitell.
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.