Consumers 'out of control' with mobile ads, claims study

Mobile and tablet users feel increasingly "out of control" with ads being delivered to their devices, according to research. The study, by Vibrant Media and Toluna, surveyed 1,000 people across the UK.

Mobile users: 48% of consumers feel they are not in control of ads on their hand-held devices
Mobile users: 48% of consumers feel they are not in control of ads on their hand-held devices

Click on the graphic to enlarge the findings. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published