Half-Term Reports 2013: Lida
campaignlive.co.uk, Monday, 05 August 2013 11:00AM
Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Lida view the first six months of their year.
Score (self-awarded): 8
Number of staff: 150
New business / billings: £2m (New business)
Summary of the year so far: "It’s been a strong start for us here at LIDA. Pitch wise, we’ve won two we can’t talk about as well as RBS Private Banking and a GPS direct roster place, also picking up the first brief in May. The pitch opportunities have continued to roll in, with Land Rover, comparethemarket.com and O2’s Business Marketing Services imminent. We’ve also produced some stand-out work. Our Miscarriage Association work could arguably be the most untargeted, targeted campaign ever. We’ve inspired IKEA Family members to make more of their gardens, with an interactive weather forecast personalised to their actual address. And for O2, we got customers asking a cat to decide what they should do next. People-wise, Lou Whitcombe and Victoria Fox have come back into the fold as COO and MD respectively. And we’ve added talented new blood to the LIDA board."
Awards won so far in 2013: "Best Awards: Best Creative Sales Promotion – IKEA: Corgi dogs, GOLD Best Awards: Best social media led campaign – IKEA: Snap a Napper, MERIT Best Awards: Best Integrated Campaign – IKEA: Snap a Napper, Shortlisted Best Awards: Best Photography – National Trust: Red Wing, Shortlisted Money Marketing Awards: Best Direct Marketing Communication – O2: Aurasma, GOLD Revolution Awards: Retail and Ecommerce – IKEA: Snap a Napper, Shortlisted Marketing Week Engage Awards: CRM/Loyalty – IKEA: Snap a Napper, Shortlisted Marketing Week Engage Awards: Social Media – IKEA: Snap a Napper, Shortlisted Marketing Week Engage Awards: Mobile/Tablets/apps – Boots: Xmas App, Shortlisted Marketing Week Engage Awards: Automotive and Transport – MINI: Finance, Shortlisted Marketing Week Engage Awards: Direct Marketing – O2: Aurasma, Shortlisted Retail Week Technology Awards: Mobile Marketing – Boots: Xmas App, Shortlisted The Digitals: Financial Services – O2: Aurasma, Shortlisted"
CAM AUTOFEED HTSR13
This article was first published on campaignlive.co.uk