Half-Term Reports 2013: M&C Saatchi
campaignlive.co.uk, Monday, 05 August 2013 11:00AM
Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how M&C Saatchi view the first six months of their year.
Score (self-awarded): 7
Number of staff: 260
New business / billings: Unable to disclose unaudited accounts.
Summary of the year so far: "Three words sum up our year so far – new, ambitious, unusual. We enticed holidaymakers to ‘Unleash Your Mojo’ in our new brilliantly bold campaign for Virgin Holidays, launching via a Twitter ‘Mojovator’ and culminating in ‘Mojo The Musical’. We invited the world over to our ‘House of Peroni’ to experience the new wave of Italian creativity - a multimedia, experiential project delivered through ongoing digital content and a live, immersive physical residency. And we created 85 films about all sorts of aspects of home moving for NatWest’s new content channel, as well as new TV commercials, masses of digital, press, outdoor, in-branch and social media. We took an increasingly leading role on the international stage with new and very exciting global campaigns for Ballantine’s and Havana Club in development (watch this space). And we were absolutely thrilled to win the international corporate advertising account from BASF, the world’s leading chemical company. And of course we were overjoyed to win a coveted placed on the Government’s new creative roster, one of only ten agencies to do so. The briefs are pouring in."
Awards won so far in 2013: "Marketing Week Engage Awards 2013 Best Public Sector - Transport for London and the Olympic Delivery Authority ‘Get Ahead of the Games’ The Webby Awards 2013 Best Banner and Best Copywriting - MI6 ‘What are you waiting for?’ British Arrows Awards 2013 Silver - HP Sauce ‘A Sauce of Manliness’ British Arrows Awards 2013 Bronze - Virgin Holidays Sponsorship Bumpers Creative Circle Awards 2013 Silver Best Photography - Surfers Against Sewage ‘Protect Our Waves’ Sony World Photography Awards 2013 Bronze - Surfers Against Sewage ‘Protect Our Waves’"
CAM AUTOFEED HTSR13
This article was first published on campaignlive.co.uk
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