campaignlive.co.uk, Monday, 05 August 2013 11:00AM
Summary of the year so far: "If last year was about growth and wins, this year has been all about the work (OK and more wins, growth and hires). We launched the new Samsung GALAXY Camera - a whole new kind of connected camera - in 9 cities around the world simultaneously, reaching 75 million people. We teamed up with Sky and Dannii Minogue to create an Instagram modelling campaign to promote Britain & Ireland’s Next Top Model - and accidentally created our first TV spot. For Tesco Mobile we delivered #nojoke, a brave new online tone of voice and realtime branded content that made Britain smile. We convinced Intent Explorer to hand their Facebook page over to Eddie, a kooky inventor who interacted with fans in a series of mockumentary films and responsive content. Oh, and we won Xbox and Boots International and hired Simon McEvoy as Planning Director and Joel Jo Han Lim as Associate Creative Director. "
Awards won so far in 2013: "IAB Creative Showcase, Capital One Superstars Creative Review Annual, Liquid Pixels Webby Honouree, Liquid Pixels "
CAM AUTOFEED HTSR13
This article was first published on campaignlive.co.uk