Half-Term Reports 2013: MBA
campaignlive.co.uk, Monday, 05 August 2013 11:00AM
Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how MBA view the first six months of their year.
Score (self-awarded): 8
Number of staff: 55
New business / billings: Avios Digital/direct; Guide Dogs;Sage by Heston Blumenthal;Fairfx - NB Client not released budgets
Summary of the year so far: 2013 has been busy for MBA so far - we opened our first overseas office , MBA Miami; bought the well regarded tech shop Cubeworks in Brighton - now merged into MBA as MBA Brighton to further reinforce MBA's successful Brand Action formula;became a founder member of the government sponsored tech accelerator The Bakery; we won 4 great new accounts - Avios,Guide Dogs,Sage by Heston Blumenthal , Fairfx,- as well as various awards for campaigns and importantly staff development /culture;took on new creative,tech and data talent from M&C and LBi;launched some great new digital/social campaigns for Embraer,Guide Dogs,Everest,Sage by Heston Blumenthal and Fairfx; Stephen Maher's IPA Council involvement continued with a mission to Brazil, partnership with the Creative Pioneers initiative and the Chairing of the Social Media Measurement Group in conjunction with the Marketing Society - where he was also made Chairman in April;
Awards won so far in 2013: "Marketing Society Awards for Excellence - Best New Brand : LOVEFiLM Instant The Drum Marketing Awards, New product / Launch strategy of the year : LOVEFiLM Instant Best Companies One To Watch 2013 IPA CPD Gold"
CAM AUTOFEED HTSR13
This article was first published on campaignlive.co.uk
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