Idea of the week: Build brand awareness through sponsorship of the Matt Cotton Rallying Team at Wales Rally GB

Reach ABC1 males through high impact marketing & promotions with the dynamic Wales Rally GB.

Matt Cotton Rallying (MCR) will contest the World Rally Championship finale and offers a fresh & innovative way to promote your brand throughout the event. Aside from Formula 1, rallying is fast becoming the most popular motor sport medium in the world, engaging the minds & souls across the globe.

With a wide range of cross platform media outlets including digital, TV, press coverage & team branding, MCR will promote your brand to millions of fans & casual followers alike, through sponsorship of their team. Join the likes of Red Bull, Tesco, Dulux, Airwaves and many more utilising this great sport to market their products.

With a competitive brand awareness solution, grab the attention of a potentially untapped audience and gain differentiation through this exciting platform of promotion with MCR.

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Brands that forge an emotional tie are best protected from copycats

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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