Pimped up tractor races a Lotus for launch of Ardbeg's global tour

A custom-built tractor created from a classic 1959 Massey Ferguson 35 chassis races a Jim Clarke Vintage Lotus around the Top Gear track to kick off a global campaign for Ardbeg whiskey.

The tractor will tour Europe, Asia and Canada to draw attention to the premium nature of Ardbeg and the "unashamedly bold and untamed character" of the whisky brand.

Brand: Ardbeg

Client: Allan Little, senior brand manager at Ardbeg

Agency: Story:

Creative: Dave Mullen

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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