Agency: Fallon London
campaignlive.co.uk, Monday, 05 August 2013 11:00AM
Summary of the year so far: "So far in 2013, we’ve been busy building on our new business and client growth success achieved towards the end of last year. We launched Letscolour.com globally for Dulux and created emotive branded content to drive brand ownership of home decorating decisions. We launched Barclaycard’s Bespoke Offers, including creating the MyPlayerTwin website: an innovative lead generation programme to sign up a key target audience by inviting them to find out which Premier League player they look most like. We’ve further invested in creativity and innovation: Marcus Kirsch joined as innovation director and we promoted Clare Wilson and Jacob Kirk to creative directors. We’ve also been connecting consumer profiles with their social data, to enable our clients to tailor offers to their customers based on their public social media activity. And, as a result of data and technology becoming further embedded into our creative process, we’ve won three high profile accounts."
Awards won so far in 2013: "The Digitals / digital ad campaign / Postcode checker, Virgin Media: Finalist. The Digitals / multichannelmarketing / Bacardi, Our Birthday, your party: Finalist DADIs / Microsite / Barclaycard Bespoke / MyPlayerTwin.com: Finalist"
CAM AUTOFEED HTSR13
This article was first published on campaignlive.co.uk