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Campaign Work, Thursday, 08 August 2013 10:01AM
Mini has released a poster campaign as part of its new "not normal" global brand position. The work was created by Iris and will appear online and on digital poster sites across the UK. The campaign features cakes, sandcastles and other sculptures made in the shape of the car. The images were sourced from social media sites. The work was created by Dave Newbold, Jim Eyre and David Feldman.
This article was first published on Campaign Work